the rebel Google lawyers can wear their clothes. The final ban was announced last year before the Competition Authority (ADLC) filed a new complaint against Mountain View Group’s advertising practices in France. On September 14, Belgian law firm Geradine Partners announced that class actions would be launched in the coming weeks in the Netherlands and the UK. Based on a French antitrust ruling, European and British publishers are accusing Google of abusing its market position and favoring its own advertising service, Ad Manager. They are seeking $25 billion in damages from him.
“Our claim for damages is mainly based on the information found by the French competition authorities, such as that Google has violated the rules to the detriment of French publishers”, explained master Damien Guéradine. In June 2021, the ADLC fined Google 220 million euros. Discussed by a transaction group, which has undertaken to overhaul its practices and open its auction platform to publishers’ IT tools. Thus the authorities have created a strong incentive for players in the sector.
As appeals against American tech giants multiply in Europe, the question is on everyone’s lips. And what if the French regulators had succeeded in “terrifying” the gaffe? On September 14, whistleblower Peter Zatko, a former Twitter employee, shocked US senators by revealing: “Twitter is terrified of Cnil, much more than the FTC.”
He said the fines imposed by the National Commission for Computing and Liberties (CNL) would be more restrictive than those decided by the Federal Trade Commission (FTC). Amazing when we compare the imposed budget of 376 million dollars of the American organization and the limited funds of the French side: 24 million euros for Cnil and 23 million for AD-LC. “Our country has been characterized as one where everything is allowed from a repressive point of view”, indignant Olivier Fregate, competition law lawyer. In one year, the total fines imposed on Google exceeded 800 million euros. They reached 60 million for Facebook, which criticized Cnil for not allowing users to reject cookies.