Fri 23 Sep 2022 ▪ 2:00 PM ▪
Minutes read – by
For some, the crisis in crypto and NFT markets is an opportunity to create tempting projects. This is the case of Funko, the American specialist in pop figurines, which plans to launch soon A “physical” collection of comics at Walmart. Note that this concept is 100% supported by the American studio Warner Bros.
Funko’s “phygital” NFT collection entices
Both Walmart and Warner Bros. have accepted Funko’s outstretched hand on a new NFT project. In fact, this famous brand of pop idols has offered to sell both physical and digital comics collections in their Walmart stores.
It forms what is called the “phygital” collection, a contraction of the words “physics” and “digital”.
This new Funko partnership will see comic book covers sold. Bold and courageous From DC Comics in two formats, physical and digital. After purchase, the collector will walk out of Walmart with a print of this coin featuring the Justice League fighting Starro. He can also connect his crypto wallet and claim his NFTs online, which will be subject to a mint World Asset Exchange (WAX) on the blockchain.
This is how Funko envisions democratizing NFTs to the general public.
An idea that Monoprix has already tried in 3 of its Parisian stores last July On the occasion, the French brand offers its customers 550 non-fungible tokens from the Rude Kidz collection for €249.
Note, however, that the collection ” Bold and courageous Limited to 30,000 copies from Funko. You have to wait till October 7 to get it.
Funko CEO Andrew Perlmutter noted that:
” Bringing this new collection of digital collectibles to retailers will reach a wider audience and invite fans – whether they are avid collectors or those entering the space for the first time – to physically and digitally engage with beloved franchises like DC. »
An increasingly used marketing strategy
This isn’t Funko’s first attempt to democratize non-fungible tokens. In fact, in 2021, the American company will already sell NFTs in its flagship “Pop!” Added to it. “He also offered his customers to treat themselves to an NFT for purchasing idols.” Teenage Mutant Ninja Turtles “In the same era.
As for Walmart, sales of NFTs began on its shelves in February 2021 At the time, trading card and candy specialist Topps released a series of physical cards and NFTs called ” 2021 Garbage Pail Kids Food Fight ” An opportunity for collectors to purchase Garbage Pail Kids (GPK) card packs with unnamed NFTs at Walmart and Target.
Finally, we’ll note that the approach chosen by Funko Digital Pop will inspire other companies. Admittedly, the adoption of NFTs is not yet generalized, but, gradually, consumers will find a certain interest in them, especially by collecting “phygitals”.
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The blockchain and crypto revolution is underway! And when the effects are felt against all hope in this world’s weakest economy, I’ll say I had something to do with it.