The chain has entered into a multi-year sponsorship deal with the Kraft Group sports franchise, including patriotic and The New England Revolution, Gillette stadium And patriotic square In effect, this partnership makes the chain a sponsor web3 its officer Patriots and others.
An overview of the contract the plural From craft and chain
Software provider NFT The chain announced a four-year deal with Kraft Group. This private company operates in the field of sports through various franchises. According to the announcement, Chain will be the blockchain sponsor and web3 official of patrioticfrom new England revolutionGillette stadium And patriotic square
Also, the chain and Kraft will explore the possibilities offered by the product suite and service Awards from software companies NFT. Both aim to develop experience web3 Peak.
Deepak Thaplialentrepreneur Web 3 And the chain’s CEO said: “Our team is excited to help Kraft create state-of-the-art experiences for stadium visitors using the chain’s proprietary blockchain technology. Our partnership with Kraft will allow his company to envision the future of Gillette stadiumtheir new England patriotic And new England revolution.”
In addition, the chain will help adapt Kraft web2 per web3. inside it Giving him access to a new frontier of fan engagement in the world of sports. Murray Kohl, Kraft’s vice president of sales, also commented on the partnership. According to him, he The company will allow fans to connect with patriotic And revolution in new and exciting ways never experienced before.
See: OpenSea integrates Arbitram into its NFT marketplace.
its penetration Web 3 In sports
Several sports franchises have already partnered with the companies web3 To explore the opportunities it has to offer. In 2021, cryptocurrency exchanges FTX Donated $210 million to esports teams TSM to change his name TSM FTX. Also, cryptocurrency companies Crypto.com Also paying $700 million for Staples the center of bone Angeles will be rebranded as Crypto.com Arena.
During the last super the bowlThe final NFL playoff game, Coinbase And FTX Join the list of commercial companies running ads. Two cryptocurrency companies drew attention to their efforts, including one code QR pay for CoinbaseAnd a two-minute sketch for it FTX.
Cryptocurrency exchange about two months ago OKX Announced a sponsorship deal with Manchester the city Premier League champions League English. its logoOKX Will feature in the English football club’s training kit for the 2022/2023 season.