On both sides – The McKinsey firm publishes the results of its research on the metaverse. Data provides insight into business and consumer expectations of this virtual world.
A report published by McKinsey on June 15, 2022 ” Creating value in the metaverse ” The document contains key statistics on the subject, which come from two global surveys:
- A study collected data from 3,104 consumers in 11 countries;
- Another interviewed 448 company leaders in 15 sectors in 10 countries.
Based on this information, McKinsey then hypothesized that Metaverses could create a market from scratch up to $5 trillion By 2030. The firm also took a cut of Metaverse’s business and consumer uses.
And on the business side, three statistics from the survey of executives reveal their companies’ enthusiasm for the metaverse:
- 95% of executives expect the metaverse to positively impact their industry within five to ten years;
- 61% expect the metaverse to change” Moderately their sector operation mode »;
- 24% believe that Metaverse can increase their company’s gross margin by 15% over five years.
The findings of the investigation also show that the changes will specifically affect:
- consumer and retail;
- the media;
Dr. already in these sectors launched the initiative In the metaverse
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User Behavior: Better Virtual than Physical?
On the consumer side, the firm foresees five main use cases for Metaverse:
- the game;
- Distance learning.
According to McKinsey, 60% of consumers surveyed Furthermore, at least one activity in the metaverse is equivalent to the physical world.
Another statistic, describing consumer behavior, predicts a bright future for commerce in this virtual world. A McKinsey study revealed that 79% of currently active customers Metaverse has already made a purchase.
E-commerce will also generate, according to the firm, Between 2,000 and 2,600 billion dollars Impact by 2030.
This McKinsey forecast thus adds to other optimistic views on the metaverse, such as this study that estimates the volume of transactions in this virtual universe at $800 billion.
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