A completely valid question that can “worry” all actors using social networks: Does the Metaverse Mark the Coming End of Social Networks?
Be it brands, companies and even influencers, for whom social networks are just places or work fields. A direct lever on visibility for those who are more influential.
Many actors prefer such agencies Netino by Webhelp, will see new business and support opportunities to better exploit the metaverse. We can emphasize The future of community management Within the metaverse, but in the broader sense are all players in social media, advertising and e-commerce.
Disappear through social media!
I’d be tempted to say maybe, but I highly doubt channels like Facebook as we know them today have done nothing to break into the metaverse. Facebook has made it its own brand image, so others will follow IMHO. What we know is a disappearance yes, but one Migration to the Metaverse would be more obvious.
How? It remains to be defined but it could be a network object within a network where it would no longer be a question of creating a simple account or a page, but a world in its own right. Community management will undoubtedly be more enriching for the brand if this potential is proven. At the same time, it will be interesting to see how Moderation in the Metaverse will be conducted; A major new challenge!
Will virtual reality make a difference?
Why such a question? Quite simply because they are universes where interactions with content sharing on both sides are prioritized, but on the side of the metaverse is a more vivid and clear form. If it remains virtual, it’s reality recreated from scratch that offers a clear advantage here. If you ever try Virtual reality headsetYou need to understand a little more about the phenomenon.
If the migration of brands, companies etc takes place over years, even slowly, it will be an ambiguous sign. Everyone is waiting for his next, to know how he will without a doubt manipulate the metaverse and business. But if there is a possibility, the horses will be released!
We can also wonder how the smartphone will play a role and whether connections will be possible through virtual reality headsets. A way that makes it possible to provide a nomadic experience, at least for professional use.
Facebook was therefore a pioneer in acquiring Oculus, because there was nothing due to chance in the terms The Future of the Metaverse. I’ve been repeating this for months, the metaverse is not new, but a continuation of what we saw in 2003 with Second Life and Sony’s PlayStation 3, which recreated a dedicated universe accessible from the console.
It’s the virtual reality headset that will make all the difference, however, in my opinion. The resulting metaverse will be both a professional tool and a leisure universe to which people can escape.
The migration of brands and influencers to the metaverse
The Emerging social networks Always brand and attract dominant, if only to diversify their presence and meet the needs and expectations of consumers. The TikTok network has clearly shown that it can take over The flagship network of influencers ; Instagram, and this, in a short time.
As with any novelty or self-respecting innovation in terms of digital channels, the Metaverse arises there! Social networks are tools that show their limits faster than metaware. They will not only make it possible to exchange, share, engage but in one 3D world if i may say It will no longer be a question of creating an account or a page, but in the long run perhaps a world.
This alone is enough to say that the end of social networks is near, but nothing says that they do not have secret boots and an innovative way Connect to the Metaverse. Both brands and influencers have an interest in keeping track of topics.
Facebook was essentially the pioneer by buying Oculus and completely migrating its “network” to Meta.
We suspect an expected smooth lead Mark Zuckerberg and his team Several years with a clear vision, have brought us this far. For other players, the future is playing out now, because no matter what people say, users won’t be able to divide themselves between all these digital spaces indefinitely.
Influencers will no doubt have big cards to play and brands will no doubt follow suit very closely! We can imagine level of creativity As a result of this, services like that will emerge to create a fully formed universe. A shift will happen quickly if the potential is there and both brands and influencers see it as a huge playground.
The metaverse has yet to provide us with everything, and especially all its obscure aspects, such as its nuances. If virtual reality headsets reach perfection and offer total immersion, there is no doubt that the public will be there and respond to appointments.
We finally want to conclude with wait and see, because so far it remains speculation, but there is a real window open on the future of consumption among others.