The world of marketing has evolved considerably in recent years. Its constant dynamics and emerging dimensions have led marketers to improve their marketing to keep up with the latest trends.
Metaverse, the new reality of the internet world, is an immersive virtual world made possible by virtual reality and augmented reality. A research paper published in the prestigious International Journal of Computer Applications (IJCA), the research paper serves as a vehicle to better understand the metaverse, what it consists of, how it is evolving in the marketing industry, and why it is the future of marketing.
The article titled Revamping the Marketing World with Metaverse – The Future of Marketing is written by Dr. Manas Khatri – a leading business consultant and digital marketer.
“We have been surrounded by Virtual Reality and Augmented Reality for over 4 years. However, it existed in small and limited areas such as immersive gaming experience, app filters, etc. But goes beyond the Metaverse. And this is the theme I explored in my recently published article, Revamping the Marketing World with the Metaverse – The Future of Marketing,” said Khatri.
Previously, Khatri published his article “How Digital Marketing with Artificial Intelligence is Transforming Consumer Behavior?” in the International Journal for Research in Applied Science and Engineering Technology, while another article titled “Digital Marketing and Artificial Intelligence for Evaluating Powerful Customer Experience” was published in the International Journal of Innovative Science and Research Technology.