The pandemic has fundamentally changed the way we live, work and communicate. Restrictions, lockdowns and social distancing rules have hampered many social activities, and as consumers turn to online channels, businesses have had to adapt. The adoption of digital products and services has accelerated in the last two years. According to a survey by McKinsey, companies accelerated the digitization of their customer interactions, supply chain and internal operations within three to four years. As consumers spend more time online than in real-world interactions, they seek more intense social relationships.
Enter the metaverse
For consumers, this highly immersive virtual world is a place where they can play, work and have unique experiences together, enabling engagement and socialization in new ways. For brands and retailers, Metaverse offers the opportunity to transform their digital presence by making it more fun, informative and interactive for users. It is an extension of the traditional brick-and-mortar store experience and an addition to the universal journey – a marketing and sales channel that enables engaging potential customers at all stages of the shopping journey without physical boundaries.
Seeing through the lens of beauty, augmented reality product testing and virtual shopping are just a few examples of how consumers are interacting with brands and retailers in the virtual world that is the metaverse. In an increasingly digital environment that encourages short attention spans, it’s more important than ever for brands to find smart, relevant ways to connect with customers at every touchpoint. As a digital solution provider for offline and online shopping, Meiyume knows consumer behavior well and has the tools to help beauty brands enter this new space.
” With massive streams of information now pouring into the masses daily, marketers need to understand what their consumers want and, in today’s omnichannel environment, leverage the right platforms to successfully build with brands. A deep connection and affinity. We find that most consumers are multi-channel customers who use a mix of human and digital interactions to get what they need, from product discovery to engagement to transaction. As a new touchpoint, the metaverse presents an opportunity to reimagine the future of consumer engagement, and Meyum is excited to work with brands to enter this space. Our retail technology solutions can help beauty businesses of all sizes develop interactive digital experiences that integrate into customers’ everyday virtual lives, helping brands connect more closely with their audiences through a seamless product discovery and purchase journey. said Steve Dodd, Mayum’s chief technology officer and SVP retail solutions.
Taking its first step into the exciting world of Metaverse, Meiyume has launched its first NFT artwork, designed to embody the company’s personality and philosophy of continuous innovation in creating visionary products and solutions. The NFT is on sale now, with all proceeds going to the One Tree Planted charity, a non-profit organization focused on global forestry.