Business news NFT, Activision-Blizzard, Focus Entertainment… business news of the week
Sales figures, studio purchases, financial statements, developer transfer windows, investments… If these topics interest you, you’ve come to the right place. We offer you an update on last week’s business news.
- NFT: Ubisoft Pushes Back, Square Enix Makes It Happen
- Activision-Blizzard takeover by Microsoft: UK and EU getting involved
- Hello: 343 Industries has lost its founder and director
- Focus Entertainment buys Blackmill Games (WW1)
- A summary of the week’s business news
NFT: Ubisoft Pushes Back, Square Enix Makes It Happen
Ubisoft’s response to say the least Quartz launched the platform, focusing on NFTs and blockchain, an understatement. Amid total rejection and excitement from the public, the initiative did not leave anyone indifferent. Launching in 2021, the Quartz is, in any case, for now. Selling related items only Ghost recon breakpoints. We feel this is a trial run, but everything suggests that this first step will be followed fairly quickly by others Nicolas Poulard, vice-president of the Strategic Innovation Laboratory at Ubisoft, also seemed very confident that people reject NFTs. Didn’t understand what benefits they represented. But the future of NFTs at Ubisoft And so it doesn’t seem certain. During an exchange with Eurogamer, Yves Guillemot finally explained That quartz and NFT was just an “experiment”. :
We really look at all new technologies. We are very much in the cloud, on the new generation of Voxel, and we are looking at all the capabilities of Web3. We’ve recently tested a few things that give us more information about how it can be used in the world of video games and what we should do with it. So we’re testing games that… we’ll see if they really meet the needs of the players, and then they come to market. But we’re still in research mode, I’d say. (…) We should have said that we are working on it, and when we have something that will bring you real benefits, we will bring it to you. (…)
Sometimes it works, sometimes it doesn’t, but it’s always about making sure we bring a new experience to players that will be innovative and interesting. Businesses always aim to create the best experience, and new technology is always good for that because there is less competition and people are more interested in trying new things in new technology.
This change in speech may appear as reversal, which is echoing Statements of former data analystsGamekult has been questioned by our colleagues since last July, as well as a 96 successful transactions According to Ars Technica in quartz:
We did a little study where we put a few things off on Reddit, summarizing the positions of gamers talking about NFT, it was very negative. Obviously, we don’t want people to raise their hands and say, “Yeah, give us NFTs on Ghost Recon”. Actually, it was a study that was done in a bit of a hurry because we didn’t have a lot of time to try to tell Yves Guillemot not to do it.
If you know anything about Yev’s character, he was thorough. As soon as it could bring in that crap marketing money, it’s gone. So he asked our department whether we have any information on NFT. The director then asks a team leader, who will ask someone from my team, who will start an analysis for him by collecting data from social networks and cross-referencing it with other data. He gives his analysis to the team leader who then replies: “Oh no, we can’t tell Yves that”. That’s the end of the story.
beside him, Square Enix has long expressed interest For blockchain and NFTs, but we were still waiting to see how all this would be implemented. This week, the Japanese publisher announced that it had Oasys joins the blockchain With a launch at the end of the year holidays. The project has been followed by about twenty other companies, which, like Square Enix, will validate the nodes Like others, Oasis presents itself as environmentally friendly, while the publisher sees it as a means Exploitation of user contributions. In short, and despite the ambiguity currently surrounding Web3 and cryptocurrency, Square Enix concretizes his purpose
Activision-Blizzard takeover by Microsoft: UK and EU getting involved
We suspected it, but Microsoft’s takeover of Activision-Blizzard-King won’t pass like a letter to La Poste. approx $70 billionThe operation is very closely scrutinized by the financial authorities, as well as by the competition, Sony in the lead. Anyone who hears the PS5 maker talk about its takeover by Microsoft License such as Call of Duty There will be a major negative impact on consumers, but Microsoft says that removing Call of Duty from PlayStation players would be commercial nonsense.
The takeover has already been legalized by Saudi Arabia, and the FTC (Federal Trade Commission) is expected to rule for the US. This may deepen the investigation This should be the case in Western Europe. Indeed, the UK’s Competition Markets Authority announced last week that such a deal was being considered Can probably be extended.
Following our Phase 1 investigation, we are concerned that Microsoft may use its control over popular games such as Call of Duty and World of Warcraft to harm competitors, including recent and future competitors in multi-game subscription services and cloud games.
an idea What could the European Union follow? According to the Financial Times, with statements from authorities showing extreme caution:
Regulators and other parties involved in the deal expect a lengthy EU investigation when Microsoft formally files its case in Brussels in the coming weeks. People familiar with EU thinking said regulators would take their time reviewing the deal due to the size of the deal, the nature of the buyer and growing concerns from rivals including Sony.
Hello: 343 Industries has lost its founder and director
15 years after establishing 343 industries, Studio founder and director Bonnie Ross has announced that she is leaving the company. Halo Infinite’s situation apparently has nothing to do with this departure, with the interested party indicating that he is leaving to manage a medical concern within his family. So sadly he announced his departure through a press release on Twitter.
While I was hoping to take care of Halo until the winter update was released, I am letting you know that I am leaving 343 (Industries) and dealing with a family medical issue. I’m incredibly proud of the work everyone at 343 Industries has done with Halo Infinite, the Master Chief Collection, the Halo TV series and more. It has been an honor to work with the team for the past 15 years and be a part of a world I love. Thanks to everyone in the Hello community for their support. Halo’s future is bright. I can’t wait to show you what we have as fans and cheer you on during the Halo World Championships in October!
A departure that should bring changes to the studio, as he will leave his post to a trio. Pierre Hintze, a studio veteran, immediately took over directing duties While leading the roadmap for future productions alongside Halo Infinite and The Master Chief Collection. Elizabeth Van Wyk will oversee business and operations commercial, while Brian Koski will take charge of the franchise.
Focus Entertainment buys Blackmill Games (WW1)
Created in 1996 under the name Focus Home Interactive, the French publisher has, over the years, undergone a gentle but sensitive transformation. editor Change of President in 2018From Cédric Lagarrigue to Jurgen Goeldner, gradually Deck13 (The Surge), Douze Dixièmes, dot emu Or Leiki’s studio. Related acquisitions From name change in 2021with a publisher now named Focus Entertainment.
Ambition is still the key word for the publisher, which retains its niche, such as Double A, producing medium/high budget games. A desire for growth which continues with very recently Acquisition of majority stake in Blackmill Games. Focus Entertainment bought shares of M2H, and Now owns 66.6% of the shares Studio to Studio founder and creative director Jose Hoebe retains management as well as the rest of the company’s capital. To make things easier, M2H conversion will ensure:
We know the WW1 game series is in good hands with Joes and Focus Entertainment and we are confident that together they can make the series bigger than ever. While we can’t wait to start working on an exciting new project, we’ll be sure to draw on our knowledge and expertise over the coming year to ensure a smooth transition. We can’t wait to see what the new owners bring to the WW1 game series,” said Matt Hargarden, co-founder of M2H.
A summary of the week’s business news
- Score of Splatoon 3 in Japan 3.45 million copies in three days! A resounding success for Nintendo’s new production. As for location, in five years, Splatoon 2 has sold 13.3 million copies.
- Roblox will introduce in-game advertising next year
- Activision has banned more than half a million Call of Duty accounts.
- THQ Nordic has officially launched it New studio, is referred to as campfire cable. The latter is intended for RPG development.
- Garena (Free Fire) has reportedly laid off 15% of its workforce in Shanghai as part of a global restructuring.
- From August 29 to September 4, 2022, The Last of You Part I on PS5 dominated the actual sales market in France according to SELL. It is followed by Horizon: Forbidden West (PS5), Mario Kart 8 Deluxe, Mario Strikers: Battle League Football and Animal Crossing: New Horizons.