Google’s video platform plans to integrate non-fungible tokens to give creators new ways to engage with consumers…
(Boursier.com) — After announcing last month its intention to explore the Web 3 ecosystem, heralded as the next major transformation of the web, YouTube has detailed its NFT projects. In a blog post, Neil Mohan, a senior YouTube official revealed A list of new productsTools and features that Google’s video platform plans to develop soon and launch this year.
“Web3 also opens up new opportunities for manufacturers. We believe that new technologies like blockchain and NFTs can enable creators Build deep relationships with their customers. Together, they will be able to collaborate on new projects and make money in a way that was not possible before,” he said.
“For example, providing customers with a verifiable way to own videos, photos, artwork and even unique experiences from their favorite creators can be a compelling prospect for creators and their audiences,” he said. He explains…
“There’s a lot to consider to make sure we approach this new technology responsibly, but we also think there’s incredible potential,” said the platform’s product manager, adding that the new tools that will launch this year “help creators do a lot more.” way” will offer. Make money and build a business.”
“We’re still focused on expanding the YouTube ecosystem to help creators take advantage of emerging technologies, including things like NFTs, while continuing to strengthen and improve the creator and fan experience on YouTube,” a blog post published in late January said.
In recent months, NFT sales have skyrocketed, while also facing a lot of criticism due to scams, copyright theft and other abuses that have become common. At the end of January, OpenSea, one of the main NFT sales platforms, announced on Twitter that 80% of NFTs generated for free on its site were “scams, theft, spam, fake collections…”.
Towards a “more immersive viewing” with the metaverse?
Neil Mohan also brought the Metaverse, YouTube is thinking about “how to make viewing more immersive.” “The first area where you can expect to see an impact is gaming, which is where we will work to bring more Interaction between games and makes them more lively“, he clarified.
“It’s still a little early, but we’re excited to see how we can make these virtual worlds a reality for viewers,” said a top YouTube executive.