How the NFT phenomenon is shaking the world (2/5) – They enable brands to improve the efficiency of their loyalty programs and create new sources of revenue.
The term “non-fungible token” (NFT in English) entered the Larousse 2023. If these new technological tools predate the pandemic, the phenomenon has escalated to the point of reaching the general public… and some extra . However, beyond a fashion influence or a marketing discourse, these digital assets are creating a profound upheaval for many sectors.
Will lovers of exceptional spirits soon collect NFTs, as much or more than bottles? Last January, Hennessy put on sale 250 bottles of Hennessy 8, an exceptional blend of eight eaux-de-vie. Two of them, the first and the last, were linked to a “non-fungible token” (NFT), a unique digital file stored on the blockchain.
These two NFTs – which sell for $226,450 (70.47 Ethereum) each – certainly give access to a safely stored bottle in Singapore, should their owner so desire. NFT also gives…