Posted on February 23, 2022 at 06:13 PMUpdated February 23. 2022 06:17 PM
According to Mark Zuckerberg, who described it as the future grill of social interactions, Metaverse, an immersive virtual universe, is poised to change the way we live, from our relationship with the world of work. And although it is still too early to say that Meta will host the corporate headquarters of the future tomorrow, one thing is certain: the pandemic has already prompted profound changes in the organization of work. Telecommuting, Zoom meetings, flex-offices, co-working… Both employees and companies desire more flexibility and are switching to hybrid mode. In this context, office real estate professionals are reinventing the space and experience; Today in the real world and tomorrow in the virtual world!
Headquarters move to the Metaverse
“Imagine. You’re sitting at Starbucks with your coffee, and with a snap of your fingers, your work screens appear in front of your eyes as you left them at home. Do you have a problem? Rather than calling a colleague, the next ‘ Thus, last July , Mark Zuckerberg described his Metaverse vision (1), immediately applied this innovation to the world of work. Elsewhere, his group, renamed Meta, launched Horizon Workrooms as its first application. .This virtual reality remote work service, a VR headset. accessible through, outlines the future of work.
Pioneering companies are already moving into the metaverse. Thus, PricewaterhouseCoopers has acquired virgin digital land in the video game The Sandbox to “build” a consulting center there, to help brands unfamiliar with Web 3.0 exploit the new opportunities offered by this technology. For its part, Prager Metis, one of the leading international accounting and consulting firms, is the first to officially open its headquarters on the Metaverse Decentraland platform.
A promise that will take time to keep
Presenting itself as an immersive world, far more interactive than Zoom or Teams, but far more collaborative, Metaverse promises to improve the virtual work experience. Distorting time and space, it positions itself as the teleworking platform of the future, the missing brick between remote and face-to-face.
Does this mean that tomorrow, m2 of office will be replaced by cm2 of pixels? Nothing less is guaranteed! Firstly because technically we are still far from the promise of Meta. Then, because if the crisis reassured managers about the telework performance of their employees, it brought another certainty: human interactions cannot be completely replaced by virtual tools. Body language, informal exchanges around the coffee machine, brainstorming in the meeting room, play an essential role in team cohesion, motivation and attachment to the company and promote creativity and innovation. In the same way that 100% teleworking is rarely an option chosen by managers today, 100% metaverse is clearly not considered!
Experience at the heart of the new workplace
To respond to this trend of hybrid work, office real estate specialists have been able to reinvent spaces in recent years to more closely integrate digital and physical experiences: offices managed as a service, coworking… designed to offer the best in these structures. Comfort and flexibility are prioritized, meeting the new needs of the company and the working conditions of all employees.
The gradual arrival of the metaverse in the business world now puts these professionals at the forefront of workplace developments. They will be able to adapt the skills they acquired in the physical world to the virtual world. Good news for VSEs and SMEs who don’t have internal resources, don’t have the means to pay for virtual land or digital architects to design their offices in Metaverse. In this way they will be able to benefit, as they already provide services in their offices or for their co-working spaces, from the relevant turnkey solutions.
At this point, imagination will be the only limit. And while it’s hard to predict the shape offices will take in the future, one thing is certain: Metaverse or not, employee experience and well-being will be at the heart of these spaces more than ever.
1. Postcast The Verge, July 2021