Posted on October 30, 2021, at 9:30 amUpdated on October 30, 2021 at 10:07
The rush to the metaverse is accelerating. While Facebook has just unveiled its strategic plan, other players haven’t waited to embark on the mega-project of designing a virtual and parallel world where everyone can live a second life. This summer, Microsoft argued that it was well positioned in the “corporate metaverse” through the voice of its boss, Satya Nadella, who did not go into detail. A “B to B” strategy faithful to Redmond Giant’s DNA.
The fact remains that the group developed above all in the Metaverse through Minecraft, its successful video game “Sandbox”. For the record, such titles have no predetermined objective but allow players to freely visit persistent universes, created by “gamers”, where they can invite themselves and meet. Game types particularly suited to the Metaverse with their prominent social dimension through massive multiplayer modes.
Minecraft’s direct competitor in the “sandbox” games niche, Roblox — which has a stock market weight of nearly $50 billion — continues to strengthen its ecosystem, attracting 43 million players daily. Two weeks ago, the firm unveiled its latest advancements that will bring more customization and realism to the avatars used by “gamers” within its universe. Aim? May they feel better embodied in this parallel universe.
Roblox will allow players to sell limited edition merchandise within the game A way to improve monetization for those who create content themselves (worlds to discover, but also for example clothing for avatars) and thus to stimulate the richness and attractiveness of the Roblox ecosystem. “We believe the Metaverse will be completely user-generated,” Manuel Bronstein, Roblox’s product manager, recently told TechCrunch.
Roblox also hosts occasional virtual concerts that players can attend through their avatars. Minecraft sometimes does the same and notably offers its players an electronic music event in June 2020 with hundreds of DJs.
Another leading player: Fortnite: a very successful game called “Battle Royale” where “gamers” compete simultaneously, weapons in hand. But the principle of the title has evolved since then, and millions of players sometimes meet there to follow a concert – stars like Ariana Grande or Travis Scott have already given something in Fortnite through their avatars – or just chat with each other. , like they do in Roblox or Minecraft. In April, Fortnite raised $1 billion, a windfall it intends to invest primarily in developing its Metaverse.
The project has long been the focus of concern for his boss, Tim Sweeney. “We have to be very patient […] We need to understand that it will take many tries before we find the key combination of things that will make it all work. […] Many companies are experimenting in this direction”, he argued in 2016. Note that graphics chip giant, Nvidia, has said it has ambitions to “unify the 3D world into a common virtual universe” through the Omniverse platform, launched in 2020. Or any of the benchmark Metaverse. A design has just begun.