An NFT with your macchiato? – Starbucks the spear Officially his The Odyssey », has its new NFT platform planned for the end of the year. The brand has already demonstrated its ambitions around non-fungible tokens Last May. It is now taking another step towards this technology and wants to direct it to its customers.
>> Are you crypto friendly? Register on FTX Platform (Commercial Link) <
Thanks to Starbucks NFTs, perks and exclusives
The brand fully understands the commercial issues related to “Web 3”. This is why it continues in the direction it found a few years ago. Studying the company Current blockchain use cases For a while now and Cookie wants her share.
” To achieve this, we will expand the structure of what it means to be a member of the Starbucks community, adding new concepts such as community-based ownership and membership models that we see developing at Web3. »
Brady Brewer, Starbucks Marketing Director
Brady Brewer already made the rounds with investors last May, TechCrunch reports. Starbucks is therefore considering one Loyalty model client Through blockchain. To make it more participatory and interactive.
On the menu: decrease, Exclusive And Economic incentives Starbucks sees it as a tool to build greater customer loyalty for the most diligent.
The brand There is a growing interest in this lever, both economic and marketing, to renew ” Customer experience .
A waiting list Go online this morning to register and get your chance to be among the first.” Experience this new digital community”. The industry directive related to NFTs has yet to be specified, but apparently collections are “agnostic” and “multi-chain”.
Don’t be crazy! Take advantage of the opportunity to buy low-cost crypto that the market offers us! To not miss the chance of a lifetime, Register without delay on the FTX Reference crypto exchange platform. In addition, you will benefit from a lifetime reduction of your trading fees (trade link, see conditions on the official website).