The 42nd edition of the International Tourism Fair (FITUR) held in Madrid, Spain from January 19 to 23, 2022, in which the Moroccan National Tourism Office (ONMT), responsible for promoting the country to potential tourists, participated, began to bear fruit, the hospitality sector health crisis. Despite that being hit hard by.
In this context, the Spanish hotel chain Silken has just signed an agreement with a Moroccan real estate partner to build three units in the tourist cities of Tangier, Marrakech and Dakhla. If work progresses normally without suffering the impact of the health crisis, the three institutions will be able to open their doors between the second half of 2023 and the first quarter of 2024.
The arrival of the Spanish coincides with an influx of tourists to Morocco that should reach more than 9 million tourists in 2021, according to global macroeconomic models of trading economics and analysts’ expectations.
“The return to the international market responds to a selective growth plan, which includes the management of hotels located in “prime” locations, with a unique design and architecture… We will remain faithful to our philosophy and the characteristics that distinguish our brand,” Silken CEO Javier Villanueva said. Earlier this year the chain acquired three new hotels under management in Tenerife, Vigo and Vitoria and plans to open a second hotel in Malaga before the end of the year. The company announced the opening of a new facility in Girona in 2023. This means it is a serious competitor for Moroccan hoteliers.
Silken, a player in the hotel industry, is investing in Morocco at a time of uncertainty, where companies in the sector are reducing their portfolios. “This is proof of the solidity of our business model”, underlines Mr. Villanueva, noting that Silken has 35 establishments in Spain, including 17 rental, 7 operating, 10 in management and one in Valencia, with which he is involved.