Video – In his column for JDD, Sébastien Tortu, marketing consultant and author DNVB, (re)new of trade, Interested, this week, in the metaverse.
” By 2030, people will be able to teleport to one place without leaving their sofa – not only for games and entertainment, but also for work. This sentence seems to come out of a science fiction story and yet it is the declaration of Mark Zuckerberg who has been working in this famous metaverse for a long time! Although the term “metaverse” was coined by science fiction novelist Neal Stephenson in 1992, it only entered the mainstream lexicon when Facebook changed its name to Meta to reflect its strategic goal of making this vision of science fiction a reality.
Metaverse is an immersive 3D digital world based on virtual reality and augmented reality experiences.
Metaverse has 5 major features:
- It is persistent (exists independently of user presence).
- It is real-time (users can enjoy live events)
- It is infinite (supports unlimited concurrent users and VR worlds),
- It is self-sufficient (users can work and pay for things in the metaverse).
- And it’s interoperable, you can easily navigate from one world to another, as if today you can go from a concert of your favorite artist to a meeting with your boss in seconds.
Metaverses are bigger than closed online games – they allow people to log in using their real identities and use these platforms to shop, play, chat and work.
Since the Covid crisis, teleworking has evolved so much that working in the metaverse is clearly no longer science fiction.
For organizations, Metaverse promises to make more realistic, and therefore more productive, immersive meetings possible with 3D virtual reality headsets. Microsoft is already rolling out Mesh for Teams to make online collaboration more fun and efficient in less impersonal ways, such as sharing body language, having cool conversations, and being more engaged in team meetings.
Another advantage of working in Metaverse is that there is no limit to the space available or the features you can use. You can invite anyone you want to a specific location, from one to a billion people. You can easily add accessories: Do you lack a whiteboard to take notes? No worries it’s there, no need to go to the store.
However, the metaverse doesn’t have its only advantages. The first caveat is probably related to the basic technology required. Living in the metaverse right now is complicated because the technology is not yet advanced enough for you to forget the boundaries of reality. In addition, it requires high-tech equipment which is expensive. Second, there are concerns about data security, as a persistent metaverse needs to capture and store user data to be able to provide an intuitive experience. Finally, issues such as discrimination and sexual harassment in the Metaverse workplace need to be explored in detail before a large-scale rollout.
For now, working in the Metaverse is possible in a limited way if you already have the equipment and the company is up to date. But be sure of one thing: if we can agree to spend our days in front of Zoom or Google Meet, rest assured we’ll enjoy spending them in the metaverse.