Apple takes greater than 60% of worldwide premium market in Q1 2022

Home Latest Posts Apple takes greater than 60% of worldwide premium market in Q1 2022
Apple takes greater than 60% of worldwide premium market in Q1 2022
Apple takes greater than 60% of worldwide premium market in Q1 2022

After Counterpoint Analysis revealed that the iPhone 13 nonetheless dominated the world’s best-selling smartphone in April, the corporate has now shared new knowledge exhibiting that Apple captured 62% of the premium market within the first quarter of 2022.

The research revealed that Apple reached its highest Q1 share within the premium companies phase because the first quarter of 2017. Moreover, at the same time as the worldwide premium smartphone market quantity declined 8% year-over-year in the course of the quarter, it It nonetheless performs higher than the general smartphone market. That fell by 10%.

With the eighth consecutive quarter through which excellent market efficiency has outpaced the general development of the smartphone market, Apple continues to guide. This time, Counterpoint Analysis exhibits that this 60% share has been pushed by the iPhone 13 sequence, which has been the best-selling mannequin globally each month since October 2021.

Quantity development within the premium phase has been pushed by Apple and Samsung. Collectively, the iPhone 13 Professional Max and iPhone 13 Professional accounted for greater than two-thirds of gross sales within the premium worth phase. This was pushed by sturdy quantity development in america, China and Western Europe. In China, gross sales within the >$1,000 worth phase grew 176% year-over-year within the first quarter of 2022. This phase alone captured greater than one-fifth of the smartphone market worth in China in the course of the quarter. Apple emerged as the largest winner from Huawei’s decline within the premium market. The premium market in China nonetheless holds potential, and it is going to be pushed by upgrades, particularly by customers from Huawei’s massive put in base.

Whereas Samsung was the second greatest firm within the premium phase, its share has fallen because of the delayed launch of the Galaxy S22 sequence in comparison with the launch of the S21 sequence in 2021. Counterpoint Analysis says that “the Galaxy S22 Ultra is a success that combines the best of the S series and the Note series.”

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